MacArthur Airport

MACARTHUR AIRPORT

The Fly Local, Feel Local campaign for Long Island MacArthur Airport showcased the airport’s convenience and Long Island’s charm through cohesive print and digital materials. Featuring posters, a mural, and geo-targeted ads, the campaign created a unified experience that connected travelers to the local culture. This project strengthened my ability to manage impactful campaigns across multiple platforms.

Client

MacArthur Airport

Service

- Illustration Design
- Campaign Development
- Content Creation

Project Overview

The 'Fly Local, Feel Local' campaign for Long Island MacArthur Airport aimed to highlight the airport as both a stress-free gateway to destinations and a destination itself. Leveraging its small size and unique charm, the campaign featured vibrant illustrations of local landmarks, coastal scenes, and community life to connect travelers to the heart of Long Island.

The project included a cohesive collection of print and digital materials, such as posters, a mural, luggage tags, and an airport map, along with social media posts, interactive Reels, and geo-targeted ads. Together, these elements created a unified campaign that not only made travelers feel at home but also encouraged them to explore the beauty of Long Island.

‍These are a series of posters designed for this campaign. The simple vector illustration style makes each location feel clean and modern.

Design Process

1. Research & Concept Development

Research into Long Island’s culture and landmarks informed the tagline Fly Local, Feel Local and guided the campaign’s visual identity.

2. Print Design

Designed five posters, a mural, luggage tags, and a detailed map to immerse travelers in Long Island’s charm.

3. Digital Integration

Created social media posts, videos, and geo-targeted ads to align with print materials and expand the campaign’s reach.

4. Execution & Refinement

Refined designs through feedback to ensure cohesion and deliver a seamless print and digital experience.

Tools Used

Adobe Illustrator: Illustration and print design.
Adobe Premiere Pro: Animation for social media reels
Figma: Digital layout planning and collaboration.

Key Takeaways

Strategic Thinking: Learned how to translate a cohesive visual identity across multiple platforms and mediums.
Campaign Management: Strengthened skills in managing a large-scale campaign with both print and digital elements.
Audience Connection: Developed impactful designs that resonated with travelers and showcased Long Island’s unique charm.