Open Streets ICT

OPEN STREETS ICT

Open Streets ICT transforms Wichita’s Douglas Avenue into a car-free community event promoting healthy lifestyles and local connections. This project focused on designing a print campaign to recruit local businesses and support event logistics. The campaign included a bold awareness poster, a tri-fold recruitment brochure, and an 8-page instructional booklet, showcasing how thoughtful design can connect businesses and communities while enhancing engagement.

Client

NASA (National Aeronautics and Space Administration)

Service

- User Interface Design
- Prototyping & Wireframing
- Collaborative Design

Project Overview

Open Streets ICT is a community event that promotes wellness, local businesses, and meaningful connections by turning Wichita’s Douglas Avenue into a car-free space. For this concept project, I designed a print campaign tailored to recruit business participation and support event day logistics.

Through a series of branded materials—a promotional poster, recruitment brochure, and day-of-event booklet—this campaign emphasized the benefits of community involvement and demonstrated the power of intentional design in fostering connections. The project provided a valuable opportunity to explore cohesive branding and target messaging to enhance community-driven initiatives.

‍These images showcase the different UI modes for navigating and monitoring key aspects of the mission. From map navigation and geological data collection to the egress procedures, each mode helps guide astronauts in completing mission-critical tasks on the lunar surface.

These PR interface designs, created for the lunar mission, provide real-time telemetry, navigation, and resource tracking, ensuring astronauts have the critical data they need to stay on course and maintain safety during their exploration.

Design Process

1. Research & Planning

Studied previous Open Streets events nationwide to understand best practices for engaging business owners and participants.

2. Concept Development

Designed a cohesive visual identity inspired by Wichita’s unique culture, emphasizing energy and connection.

3. Print Asset Creation

Developed a poster to drive awareness, a brochure for recruitment efforts, and a booklet for event-day logistics, ensuring clarity and accessibility.

4. Refinement

Incorporated feedback to fine-tune designs for consistency across all materials while maintaining a professional yet community-focused tone.

Tools Used

Adobe InDesign: Print layouts and design
Adobe Illustrator: Illustrations and branding.
Adobe Photoshop: Asset refinement and mockups.

Key Takeaways

The importance of targeted messaging in engaging diverse audiences.
How cohesive design enhances event branding and participation.
The value of print materials in connecting organizations with their communities.