Word on the Street

WORD ON THE STREET

Word on the Street is a concept bookstore offering curated subscription services aimed at bringing storytelling to life for readers craving personalized, whimsical experiences. I developed a cohesive packaging and branding system, including subscription boxes, custom collateral, and supporting materials, to reflect the brand's adventurous spirit and connect customers to the books they receive. This project emphasizes the importance of thoughtful design in creating memorable customer experiences.

Client

Word on the Street

Service

- Brand Identity
- User Experience
- Print Production

Project Overview

Word on the Street is a concept bookstore offering curated subscription services to avid readers who crave personalized and whimsical experiences but lack the time to browse in-store. This project focused on designing a cohesive branding and packaging system that captured the spirit of discovery and adventure central to the brand's identity.

Targeting readers who seek immersive storytelling, the challenge was to create an unboxing experience that reflected the brand’s charm while connecting customers with the books they receive. The result includes a vibrant subscription box, custom wrapping paper, stickers, packing tape, a thank-you card, a bookmark, and an alternate box design for single-book plans. Together, these elements extend the brand's whimsical personality across every touchpoint, making each package thoughtful, magical, and deeply personal.

From logos to packaging and collateral, this cohesive branding system brings Word on the Street's adventurous spirit to life. Every element—logos, subscription boxes, wrapping paper, and stickers—works together to create a magical and personalized experience for readers.

Design Process

1. Concept Development

Identified pivotal moments in my life and matched them with albums that reflected those experiences.

2. Typography Exploration

Focused on expressive type to convey the emotion and themes of each album.

3. Color Scheme Creation

Designed a continuous color palette to unify the series and represent transformation.

4. Illustration & Composition

Incorporated graphic elements and layouts to visually echo the messages conveyed by the music.

5. Iterative Refinement

Expanded upon an existing project through critiques and revisions to ensure cohesion and impact.

Tools Used

Adobe Illustrator (Typography Design)
Adobe Photoshop (Composition and Mockups)
Procreate (Sketching Concepts)

Key Takeaways

Gained deeper insight into the role of typography in evoking emotion and storytelling.
Developed a stronger understanding of how to visually represent abstract concepts like personal growth.
Learned to expand and refine an existing project for a professional exhibition setting.