Mighty Mix

MIGHTY MIX

The Mighty Mix packaging project challenged me to explore a traditional, masculine design style while creating a cohesive branding and packaging system. This included a custom logo, hand-drawn illustrations, and labels for three product variations, as well as a carrier to unify the collection. This project pushed my creativity and adaptability, teaching me how to maintain consistency across multiple design elements while showcasing a fresh, bold approach tailored to the target audience.

Client

Mighty Mix

Service

- Custom Branding
- Packaging Design
- Illustrations

Project Overview

For Mighty Mix, I stepped out of my usual design aesthetic to develop a bold, traditional branding and packaging system that appeals to a more masculine audience. The project featured a custom-designed logo, hand-drawn illustrations, and labels for three product variations, along with a carrier to present the collection cohesively. This project allowed me to expand my design capabilities and experiment with a new visual style, showcasing my versatility and ability to adapt to different creative challenges.

Design Process

1. Research & Target Audience Analysis

Explored traditional and masculine design trends to identify the visual elements that resonate with the target demographic.

2. Brand Development

Created a custom logo with bold typography and hand-drawn illustrations to reflect the product’s rugged and timeless feel.

3. Packaging Design

Designed labels for three product variations and a carrier, ensuring cohesion across all elements while allowing each piece to stand out.

4. Refinement & Presentation

Polished the designs with client feedback and prepared the packaging for realistic mockups and product presentations.

Tools Used

Adobe Illustrator: Logo design, illustrations, and label layouts.
Adobe Photoshop: Packaging mockups and presentation refinement.
Procreate: Hand-drawn illustrations.

Key Takeaways

Learned to adapt to a new design style, expanding versatility as a designer.
Gained experience in creating cohesive packaging for a collection of products.
Strengthened skills in combining branding and packaging to create a unified, impactful product presentation.